Pricing
Volume-based ETB pricing with no hidden fees
send.et keeps metering honest: you see delivery outcomes, wallet debits, and API usage in one ledger. Exact SMS rates ship with your contract for send.et production traffic.
Starter
Light volumes, one brand, KYB-ready onboarding.
Pay as you go
ETB wallet · rates on your agreement
- SMS + dashboard
- 1 sender name
- Email support
Business
PopularAPIs, campaigns, and reporting for growing teams.
Volume bands
Better unit pricing as verified traffic grows
- Full API + webhooks
- Multiple senders
- Delivery analytics
Scale
High throughput with guardrails and priority support.
Committed send
Reserved routing where available
- CIDR + key policies
- Roles & exports
- Priority support
Enterprise
SLA, security reviews, and programs under contract.
Custom terms
Dedicated solutions + reporting
- Custom pricing & SLA
- Named technical contact
- Advanced compliance
Wallet & balance
Fund your workspace, set low-balance alerts, and reconcile debits against delivered traffic. Finance gets exports that match the dashboard.
Prepaid wallet
Top up in ETB and allocate spend across campaigns and API traffic without juggling invoices for every send.
Volume pricing
Higher monthly commits unlock better unit economics — especially for OTP-heavy programs and national campaigns.
No hidden fees
Platform, delivery, and webhook usage are surfaced explicitly. Enterprise can add SLA and support packages tailored to regulated teams.
FAQ
Straight answers for teams comparing Ethiopian SMS gateways and API-first platforms.
How is SMS priced?
SMS is priced on volume and destination operator. We publish ETB tariffs with your agreement — there are no surprise “connector” fees in the platform.
What does the wallet do?
Prepaid balances debit as messages deliver. Low-balance alerts help teams avoid campaign interruptions.
Can we mix APIs and bulk campaigns?
Yes. The same wallet and reporting layer covers API traffic, scheduled campaigns, and OTP flows.
How do upgrades work?
Higher tiers unlock controls like webhooks, CIDR allowlists, and team roles. Enterprise adds SLA, white-label dashboards, and advanced reporting.
Need enterprise SLA or custom terms?
We support dedicated routing, advanced reporting, and white-label dashboards for banks, telco-adjacent programs, and national senders.