Messaging infrastructure for Ethiopian businesses
Send bulk SMS, OTPs, alerts, and developer API messages through one compliance-ready platform built for local businesses, teams, and developers.
EthioTelecom & partners
Programs and integrations on EthioTelecom with finance, fintech, government, and enterprise segments across Ethiopian SMS.
EthioTelecom
Operator
Gov offices
Government
Major banks
Finance
Fintech partners
Fintech
Enterprise clients
Enterprise
Platform
Everything you expect from enterprise messaging
Campaigns, compliance, and developer controls in one compact surface — tuned for EthioTelecom and regulated senders.
Bulk SMS campaigns
Launch segmented sends with scheduling, throttling, and delivery visibility.
OTP & 2FA
Time-bound codes with sensible defaults for verification flows.
Transactional alerts
Payment, order, and account notifications with consistent sender identity.
Sender name management
Request and track sender names through admin review aligned with local rules.
Contact groups
Organize recipients for campaigns and operational messaging.
Message templates
Approved templates with variables for faster, safer sends.
Campaign scheduling
Send now or later with timezone-aware windows.
Delivery reports
Operator-level outcomes, retries, and exportable history.
Developer APIs
REST endpoints for messages, OTP, campaigns, and contacts.
Webhooks
Signed delivery events with retry visibility for your stack.
API key rotation
Create, rotate, and revoke keys with separate test and production modes.
CIDR allowlisting
Restrict production keys to known IP ranges.
Team roles
Granular access for operators, developers, and admins.
White-label dashboards
Organization-branded views for customers and partners.
Audit logs
Trace configuration changes and sensitive actions over time.
Developers
Predictable APIs with guardrails
Short-lived tokens, hashed keys, signed webhooks, and clear rate limits — designed for teams shipping OTP, alerts, and campaigns.
Endpoint tabs
Examples are illustrative — wire to your environment when keys are issued.
- REST resources for messages, OTP, campaigns, contacts, and webhooks.
- Test mode keys with separate quotas and relaxed limits.
- Production keys with optional CIDR restrictions and expiry.
curl -sS https://api.send.et/v1/messages \ -H "Authorization: Bearer sk_live_********" \ -H "Content-Type: application/json" \ -d '{ "to": "+251911******", "sender": "ACMEAlerts", "body": "Your order ET-20491 is ready for pickup." }'Compliance
KYB built for Ethiopian regulated messaging
Organizations complete structured onboarding before production traffic. Approvals, artifacts, and decisions stay auditable end-to-end.
- 01
Organization setup
Create the workspace, invite admins, and choose environments.
- 02
Business information
Company name, contact phone, and operational details for verification.
- 03
Document uploads
MoA, commercial registration, and business license files for review.
- 04
Sender name request
Submit requested sender labels tied to approved use cases.
- 05
Admin approval & audit trail
Reviewers record decisions; approved businesses can send with full traceability.
Security
Controls developers expect, operators can prove
Defense in depth across authentication, keys, network policy, and observability — without sacrificing delivery speed for legitimate traffic.
JWT access tokens with short lifetimes and refresh rotation
2FA via SMS or authenticator app for privileged actions
API keys stored hashed at rest; separate production and test keys
Key expiry dates and optional CIDR/IP allowlists
Signed webhooks with replay protection guidance
Rate limiting tuned for burst OTP and campaign traffic
Audit logs for configuration and sensitive operations
Optional message redaction in exports and logs
Reporting
Operational clarity across channels
Surface delivery health, spend, and API usage in one compact dashboard — exportable when finance and compliance need receipts.
Delivery & cost
May 2026 snapshot
Sent
842,190
Last 30 days
Delivered
829,600
Operator confirmed
Failed
2,410
Retry eligible
Queued
10,180
Throttled sends
Cost
ETB 312,900
Wallet debits
Monthly balance
ETB 128,400
After campaigns
Campaign performance
API & webhooks
- API usage1.9M req
- Webhook retries214
- Delivery by operatorET-900 · 64%
What teams track
- Funnel from queued to delivered with operator splits.
- Wallet debits aligned to campaign and API usage.
- Webhook retries surfaced next to message detail.
Pricing
Volume-based ETB pricing without hidden surprises
Transparent metering, wallet visibility, and tariffs that match your contract — pick a lane, then fine-tune with sales.
Starter
Light volumes, one brand, KYB-ready onboarding.
Pay as you go
ETB wallet · rates on your agreement
- SMS + dashboard
- 1 sender name
- Email support
Business
PopularAPIs, campaigns, and reporting for growing teams.
Volume bands
Better unit pricing as verified traffic grows
- Full API + webhooks
- Multiple senders
- Delivery analytics
Scale
High throughput with guardrails and priority support.
Committed send
Reserved routing where available
- CIDR + key policies
- Roles & exports
- Priority support
Enterprise
SLA, security reviews, and programs under contract.
Custom terms
Dedicated solutions + reporting
- Custom pricing & SLA
- Named technical contact
- Advanced compliance
No per-seat fees — you pay for delivery outcomes and the controls your teams actually use.
Customers
Teams that need reliability, not noise
Anonymized customer stories from teams using send.et for OTP, campaigns, and operational messaging.
“We replaced a patchwork of vendors with send.et. KYB was clear, APIs are predictable, and delivery reporting finally matches what finance expects.”
Meron T.
Head of Engineering, Addis fintech
“Sender name approval and templates keep our school comms consistent. Parents get timely alerts without us chasing spreadsheets.”
Samuel K.
Operations Lead, education group
“OTP flows for drivers and dispatch are stable. Webhooks into our TMS reduced manual status checks.”
Helina A.
CTO, logistics startup
“Campaign sends for promotions and stock alerts are straightforward. The dashboard is compact without feeling crowded.”
Yared B.
Marketing Manager, retail chain
Ready when you are
Start building with send.et
Create an organization, complete KYB, and move from test keys to production with the same APIs your engineers already validated.